• 5 Events You Must Track With Google Analytics

    Ted Parry - April 14, 2014
    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

  • How to Get Real Neuromarketing Insights

    Chris Goward - April 7, 2014
    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

  • Customer Insights With Google Analytics Demographics

    Scott Shannon - March 24, 2014
    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

  • Visualizing Google Analytics Data With R [Tutorial]

    Daniel Waisberg - March 10, 2014
    Visualizing Google Analytics Data With R

    This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.

  • Integrating Google Analytics & Fusion Tables [Tutorial]

    Daniel Waisberg - March 4, 2014
    Integrating Google Analytics & Fusion Tables [Tutorial]

    This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.

  • A Digital Analyst's Evolution

    Rebecca Visconti - February 20, 2014
    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

  • From Intent To Action: Turning Online Browsing Into Retail Sales

    Anthony Nicalo - February 17, 2014
    Turning Intent Into Action: From Online Browsing into Retail Sales

    At the end of the day, your marketing strategy should be tailored to meet your customers' needs. They don't care whether they're online, mobile, or multichannel customers. They just want to purchase your product in the way that's most convenient for them at that moment. And the most effective marketing strategies are the ones that will allow you to convert your growing mobile traffic into real sales offline.

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