• 10 Ways To Improve Google Analytics Data Accuracy

    Dave Fimek - April 22, 2014
    Google Analytics Data Accuracy

    We've all been there. Everything on surface looks like it's running smoothly. Data is coming in. The 30,000-foot view of your account looks like business as usual. You start upping your analytics game. Maybe you took some training and you're getting your hands dirty asking the tough questions of your data. But how do you know if you can trust your data in the first place?  

  • 5 Events You Must Track With Google Analytics

    Ted Parry - April 14, 2014
    5 Google Analytics Events

    If you have a website that is contributing to your business either directly or indirectly, you will probably want to track at least one of these events. Doing so will enable you to make smarter marketing decisions and make a start on a conversion rate optimisation strategy.

  • How to Get Real Neuromarketing Insights

    Chris Goward - April 7, 2014
    Neuromarketing Insights

    Before dismissing your great idea for the next campaign, ad, or website landing page, make sure you don't rely solely on qualitative data. By incorporating current neuroscience studies and other qualitative data to form hypotheses, you can begin testing these hypotheses thoroughly and interpreting the results to maximize your conversion optimization and create your next breakthrough campaign.

  • Customer Insights With Google Analytics Demographics

    Scott Shannon - March 24, 2014
    Demographics insights

    In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives. Using user segments in conjunction with audience/customer demographics opens up a whole new realm for web analysts and marketers.

  • Visualizing Google Analytics Data With R [Tutorial]

    Daniel Waisberg - March 10, 2014
    Visualizing Google Analytics Data With R

    This article is a step-by-step guide on how to visualze Google Analytics data using the R programming language, a powerful statistical language. It provides both the the code necessary to do so and the explanations on how to make it work.

  • Integrating Google Analytics & Fusion Tables [Tutorial]

    Daniel Waisberg - March 4, 2014
    Integrating Google Analytics & Fusion Tables [Tutorial]

    This tutorial is a step-by-step guide on how to integrate Fusion Tables and Google Analytics. I present an App Script that gets data using the Google Analytics API and populate it into Fusion Tables.

  • A Digital Analyst's Evolution

    Rebecca Visconti - February 20, 2014
    Digital Analyst Evolution

    This article tells the story of a Digital Analyst on her path from working to a vendor to becoming tool agnostic. In the end she discovers a way to be loyal to the analytics industry and dedicated to recommending the right solution for her clients' needs.

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